Posts Tagged indie
Mixtape: JFX.04.27.2010.Commercial Indie
Mixtape number 3, is themed on music from TV that was once only the domain of select indie music junkies. They have probably written off half of these bands now that they’ve sold their souls to Sony, Nissan, Sprint and the like–but oh well. Sometimes it’s a good thing and introduces you to music you’d never find. Other times, like the Wendy’s spot listed below, it’s just a little creepy. The photo is by Craig A Rodway via Flickr. You can listen with the player below or click through and listen here.
Such Great Heights, The Postal Service – The M&Ms people use a nice acoustic version in this nice little M&Ms spot
Stars, The Weepies – My wife loved this song from this heavily played Old Navy commerical
Souvenirs, Architecture in Helsinki – Sprint used this song in their very cool light streak ads
Sleepy Head, Passion Pit – I kind of hated these Palm ads
Blister in the Sun, Violent Femmes – Wendy’s used the pro-masturbation Femmes song to sell hamburgers. The main character even wipes his dirty mouth in it.
We’re All in This Together, Ben Lee – Kohl’s & Ben Lee… so American
Coming Home, The 88 – Target & Sears introduced me to The 88
Here It Goes Again, OK Go – Nike + Apple = cool ad
Gravity Rides Everything, Modest Mouse – This Nissan mini van ad had hipsters losing their minds
Kodo [Inside the Sun Remix], Yoshida Brothers – This spot for the Nintendo Wii played about 3 billion times.
My Mathematical Mind, Spoon – Acura usually does good ads
All That I Want, The Weepies – JCPenney used another Weepies classic
Island Of The Sun, Weezer – Beaches used this Weezer song to very poor effect.
Heartbeats, Jose Gonzales – Sony has a knack for doing great advertising. This Bravia ad is easily my all time favorite. Be sure and watch it in HD.
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The three types of specialists needed to make great change
From a passage of Kurt Vonnegut’s Bluebeard, the three types of specialists needed for the success of any revolution.
Slazinger claims to have learned from history that most people cannot open their minds to new ideas unless a mind-opening teams with a peculiar membership goes to work on them. Otherwise, life will go on exactly as before, no matter how painful, unrealistic, unjust, ludicrous, or downright dumb that life may be.
The team must consist of three sorts of specialists, he says. Otherwise the revolution, whether in politics or the arts or the sciences or whatever, is sure to fail.
The rarest of these specialists, he says, is an authentic genius — a person capable of having seemingly good ideas not in in general circulation. “A genius working alone,” he says, “is invariably ignored as a lunatic.”
The second sort of specialist is a lot easier to find: a highly intelligent citizen in good standing in his or her community, who understands and admires the fresh ideas of the genius, and who testifies that the genius is far from mad. “A person like this working alone,” says Slazinger, “can only yearn loud for changes, but fail to say what their shapes should be.”
The third sort of specialist is a person who can explain everything, no matter how complicated, to the satisfaction of most people, no matter how stupid or pigheaded they may be. “He will say almost anything in order to be interesting and exciting,” says Slazinger. “Working alone, depending solely on his own shallow ideas, he would be regarded as being as full of shit as a Christmas turkey.”
Slazinger, high as a kite, says that every successful revolution, including Abstract Expressionism, the one I took part in, had that cast of characters at the top — Pollock being the genius in our case, Lenin being the one in Russia’s, Christ being the one in Christianity’s.
He says that if you can’t get a cast like that together, you can forget changing anything in a great big way.
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