Specialized Bicycles created the Evade helmet for the 2013 line. This helmet is the next evolution of aerodynamics in action and the team was asked to create a page that created a clear differentiation with this product. I did the initial wireframe work and a good portion of the early graphics. This was a team project and the end result is a product of multiple designers. The real trick with this page was that we had to work within the existing site constructs. This limitation forced the team to come up with some simple, but effective elements to quickly grab the users attention.

Visit the Evade landing page here.