S-Works is the ultimate in cycling. It’s developed, tested and verified with the sport’s elite athletes in the harshest conditions. The S-Works brand needed a major update and re-statement of why it was important to Specialized as a brand. This project began as a print catalog/brand book that set a tone and message for S-Works. My job was to take the spirit of that and bring it to life within Specialized.com. The project involved a large team at Specialized–this was not a solo effort.

Check out the section on Specialized.com/S-Works

I’m happy to say this was recognized by How Magazine for a 2014 In-House Award of Merit in the Sports category.