Resume

John Freeborn

Phone: 215.380.9518
Email: john.freeborn@gmail.com

Education

1998-1999 – The University of the Arts, Philadelphia, PA – Painting, towards an M.F.A. in Painting
1993-1999 – Rhode Island School of Design, Providence, RI – B.F.A. 1997, B.Arch 1999, Architecture major
1991-1993 – The University of the Arts, Philadelphia, PA – Architecture major

Experience

3/2013-present – Interaction Designer
Specialized Bicycles: Morgan Hill, California
Designing the look and feel for Specialized.com, IAmSpecialized.com and other Specialized properties. Assisting with global marketing design projects ranging from community service projects to branding and identity work.

7/2010-3/2013 – Digital Asset Manager
Black Box Distribution: Carlsbad, California
Managing all digital media for Black Box and it’s 6 brands including web sites, online store & other digital projects (iPhone app development, server/IT issues & more). My duties include generating content, developing games and apps, managing and creating advertising, evaluating analytics and managing keyword buying.

3/2010-7/2010 – Art Director
Bank of America: ECS (contractor via TechHeads), Wilmington, DE
Working within the ECS team developing print and interactive materials for a range of clients within Bank of America. Projects included: HTML email, micro-sites, flash presentations, video presentations, sales sheets, posters, direct mail and more.

3/2007-10/2009 – Creative Director
Greater Philadelphia Marketing and Tourism Corp. (GPTMC): Philadelphia, Pennsylvania
Managing the brand of Philadelphia (5M/year) through all media possible. Additionally, managing our in-house agency to create cost efficiencies, control quality and consistency. Created award winning holiday campaign in under three weeks, generating over 1000 room nights sold during a difficult to book holiday period. In-house agency saved GPTMC over 1M in first 14 months, allowing GPTMC to create more collateral, video, and support materials with less resources.

3/2006-10/2007 – Author & Curator
Big Kids/Little Kids Book and Art Tour: Philadelphia, New York, Los Angeles, Houston & Raleigh
Authored, designed and published ‘Big Kids/Little Kids art book. Curated, managed and operated 5 city tour (Philadelphia, New York, Los Angeles, Houston, Raleigh/Durham) of Big Kids/Little Kids art show. Designed and developed concept from idea to product, featuring 40+ artists. Created sponsorship platform, generating funding to support art show tour, travel costs, shipping, marketing and collateral.

5/2003-9/2005 – Designer: Apparel Department
AND 1: Paoli, Pennsylvania
Designing t-shirt graphics, cut and sew, patterns, kits, hang tags and developing theme/concept development. Managed all internal sales catalogs for apparel and footwear, working with outside vendors, free lancers and printers. Redesigned internal design process (kits) to better communicate with internal parties and outside vendors. Managed catalog process and budget, taking quarterly costs from 150K to 60K for a savings of nearly .5M over 2004-05.

10/1997 – Co-Founder
SPACE1026: Philadelphia, Pennsylvania
Established community based art gallery and studios in downtown Philadelphia. Space1026 is recognized as a leader in the arts community of Philadelphia providing print making facilities, artist studios, and a nationally recognized gallery. Curated and developed an art show every month from 11-1997 to 12-1998. SPACE1026 has shown internationally as a group including two appearances at the Institute of Contemporary Art in Philadelphia, Pennsylvania, San Francisco’s Yerba Beuna Center for the Arts, as well as shows in the UK, Canada, and Italy.

Skills

Graphics: Adobe Creative Suite, Painter X
Video: Apple Motion, Apple Final Cut Pro, Adobe After Effects
Web: HTML, CSS, Adobe Dreamweaver, Flash (ActionScript 2.0 & 3.0)
Admin: Microsoft Office, Apple iLife & iWork

Clients

Bank of America
NBC 10
Deloitte Consulting
Philadelphia Zoo
K2 Snowboards
MTV
David’s Bridal
555Soul
Capital One Bank
uwishunu.com
Univeristy of Pennsylvania