Resume
A strategic and systems thinker with experience in ed-tech, e-commerce, product design, web design, and marketing. With over 20 years of professional expertise, I have worked with renowned global brands such as Apple, Evernote, Chegg, The North Face, Bank of America, and many others. I embrace a growth mindset, continuously pursuing knowledge and utilizing it to effectively solve intricate business challenges.
Professional Experience
Art of Problem Solving
San Diego, California
Director of Design
January 2023 – Present
Lead design across digital, physical, and marketing of a growing education tech company with a focus on STEAM (science, technology, engineering, the arts, and math).
- HIRING: Built a 5-member (and growing) design team from the ground up: Establishing culture, implementing new processes, and collaborating cross-functionally with product, business, and engineering
- TEAM BUILDING: Redesigned onboarding for the design function, which kickstarted rethinking of onboarding across the 200+ employee organization
Apple Computer
Cupertino, California
CX Strategist
May 2020 – January 2023
As part of the World Wide Digital Channel team, improved digital customer experience with Fortune 100 partners (Walmart, AT&T, Target, Best Buy, Costco, and other global retailers) to drive revenue.
- GROWTH: Piloted and managed content syndication across multiple partners delivering content through all lines of business that enabled 30% year-over-year growth of partner business
- INTERNAL DEVELOPMENT: Planned, managed, and executed the 2022 Global Digital Channel Sales Summit, an internal event with 700+ registered attendees, for a 2-day global event that brought together 25+ teams from marketing, creative, and sales across 30+ countries
- INNOVATION: Conceived, created proof-of-concept, and delivered elements for a provisional patent on the subject of content syndication
Chegg
Santa Clara, California
UX Manager
March 2019 – April 2020
UX Manager for 3 product design teams, including Chegg Study with 3M+ subscribers and the key driver for Chegg’s learning services business.
- CULTURE TRANSFORMATION: Re-wrote the design career ladder framework for the product design organization. Created ‘Design Campfire’ which created a place for designers across the world (Bangalore: India, Rehovot: Israel, Santa Clara and New York City: USA) to share work and break down silos
Evernote
Redwood City, California
Sr. Product Designer (Growth)
August 2018 – March 2019
Driving business goals as a member of the growth team. I was charged with developing innovative experiences across the entire Evernote suite (iOS, Android, Mac, PC, and Web) to improve engagement, conversion, retention, and engagement.
- GROWTH: Data-backed experimentation projects for onboarding, key product features (new note button, help feature), and landing pages
VF Corp.
Alameda, California
UX Lead
October 2016 – August 2018
Led UX for the brands of VF (The North Face, Vans, Timberland, Wrangler, and more) inside the VF Digital Lab (center of excellence).
- E-COMMERCE: Improved mobile conversion by 20%+ and increased mobile revenue by 8%+ by delivering Apple Pay for The North Face as part of Apple’s launch. Increased mobile revenue by 2%+ for Reef and 4%+ for Vans with ApplePay
Specialized Bicycle
Morgan Hill, California
UX Lead
February 2013 – February 2016
Owned UX for all Specialized digital properties. Owned UX projects across e-commerce, marketing, app design, internal tools, B2B, and more.
- E-COMMERCE: Initiated A/B testing that generated $1M+ in incremental sales
Black Box Distribution
Carlsbad, California
Digital Asset Manager
August 2010 – February 2013
Managing all digital projects for Black Box and its nine brands (Zero, Fallen, Mystery, $lave, Insight, and more). Managing consumer websites, e-commerce, and all digital marketing.
Bank of America
Wilmington, Delaware
Art Director (contractor)
February 2010 – August 2010
Working within the internal creative agency developing print and interactive materials for a range of clients. Projects included: HTML emails, microsites, presentations, videos, sales sheets, posters, direct mail, and more.
Visit Philly
Philadelphia, Pennsylvania
Creative Director
March 2007 – October 2009
Managing the brand of Philadelphia ($5M/year) through all media. Directed campaigns and managed our in-house creative team to create cost efficiencies and control quality.
- MARKETING: Led the team that created the “With Love XOXO” advertising campaign with Red Tettemer. This campaign ran for over 9 years
Education
1997, Bachelor of Fine Arts
1999, Bachelor of Architecture
Rhode Island School of Design
Providence, Rhode Island
2015, HBX Core Certification
HBX : Harvard Business School
Online
2018, Responsive Web Design Certification
FreeCodeCamp
Online
Other Experience
California College of the Arts
San Fransisco, California
Adjunct Professor
August 2022 – December 2022
MDes Interaction Design
AIGA San Francisco
San Fransisco, California
Interactive Team Lead
April 2017 – March 2019
CreativeMornings | Oakland
Oakland, California
Volunteer
May 2017 – January 2018
University of the Arts
Philadelphia, Pennsylvania
Adjunct Professor
September 2004 – July 2010
Continuing Education, Industrial Design
SPACE1026
Philadelphia, Pennsylvania
Founder
Aug 1997 – Dec 1998
Art Institute of Philadelphia
Philadelphia, Pennsylvania
Adjunct Professor
December 1996 – June 2006
Multimedia, Graphic Design, Video