The hard way isn’t sexy, efficient, easy to sell, or even useful. But a lot of the best work comes from someone bullheaded enough to put in the time and make it just so. In a world built on optimization, that’s not something we try to emulate. We treat it as an oddity, something to gawk at. They must be crazy to do that. Crazy is the easiest explanation.
If you’ve been here, deep inside the creative wormhole, you know it isn’t a choice.
Graphic Design
One link to rule them all.
Brand identity for the London landmark known as ‘The People’s Cathedral‘.
Industrial Design
Polaroid Turns Pikachu and Friends Into Instant Cameras
Created to celebrate Pokémon’s 30th anniversary, the limited-edition Polaroid x Pokémon collection reworks three of the photography brand’s instant cameras around Pikachu, Sylveon, and the franchise’s ubiquitous Poké Ball.
Louis Vuitton and Singer Take the Porsche 911 Somewhere Unexpected
What became an unusually comprehensive collaboration began with something much smaller: a Singer client wanted a Louis Vuitton clock installed in their car. Louis Vuitton approached Singer about creating it, and Singer chief strategy officer Mazen Fawaz says the conversation quickly expanded until “the collaboration was extended to encompass every element of the car.”
Animation
The Saga of Rex is about a fox that gets abducted by aliens, and it looks beautiful.
Art
Graphic Designer, 5’ 7” on a good day
Discover the creative fantasy art of Grayboxx Essennoir.
Tools
Subway tile lettering. Pure vector.
Architecture
Rouxinol House / Sergio Sampaio Archi + Tectônica
The 2,000-square-meter site of Rouxinol House, located in the Paraíba Valley in São Paulo, presented significant challenges in defining the architectural design. While it offered magnificent views of the Jaguari River reservoir, the design also had to address a 50-meter slope and the presence of over 300 surveyed trees. Minimizing environmental impact was non-negotiable—a combination of factors that determined the design decisions from the initial concept to the specification of materials.
Work
Online used to be a place you could leave. We designed the exit out of it because an exit reads as a leak. Here is why building it back is a design responsibility, and what that means now that AI is dissolving the last seam.